Business Engagement in Business Intelligence

Following attending the Oracle Business Analytics Summit in February and speaking to a number of the delegates and sponsors at the event I came away feeling inspired, energised and more focused.

We are truly in a world of opportunity!!!

Opportunity to help ourselves, to help our businesses and to help our environments…

We are really fortunate living in such exciting times having the luxury of data and measurements on almost anything we like, but also the tools and technology to allow us to manipulate and understand it.

Many of the conversations I had were all focused on the opportunities in their businesses or their clients to help improves efficiencies, understand their customers and ultimately improve the services offered. Now a few days on I am already updating my BI strategic road map with the outputs of the day… However one area of focus is now engagement.

The reason for my focus on engagement leads from one of the highlights of the day -Sir Clive Woodward who gave an insight into his four elements needed for high performing teams:

Talent: This is the starting point, but can’t be relied upon solely.

Teachability: To be come a master you need to continually improve and learn. I.e. Don’t become complacent!

Pressure: The ability to perform well under pressure by preparing for and rehearsing for any eventuality…

Will: The desire and want to win! This sits within the hearts and minds and underpins everything you do.

Not only did he give us an insight into the power of continuous learning and development…

“Be a sponge not a rock!”

… But also Sir Clive talked through the great emphasis placed upon the power in data driven decision making and engaging those in the process!

It was apparent that one of the biggest areas to see and ensure success was to gain engagement from the team:

– Engagement to ensure the team used the tools.
– Engagement to ensure the team trusted the information.
– Engagement to ensure the team made their decisions and scenarios based upon it.

All of this is true in business… We can have the best tools, the best reports and dashboards. BUT without true engagement of the business none of it will be used to help make better decisions.

Therefore we need to ensure good business intelligence and good business engagement go hand in hand.


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